The Equity Offer: What Financial Advisors Must Know Before Changing Firms
Equity is often the centerpiece of a recruiting pitch, but the word can mean very different things depending on who’s offering it. This white paper breaks down the real forms of equity advisors are offered today – true ownership shares, phantom equity, and stock options – and explains what separates them in terms of governance, tax treatment, and risk.
It also covers the question most offers gloss over: liquidity. When can equity actually be converted to cash, and under what conditions? The paper walks through how valuation gets anchored to past deals versus future promises, how growth and debt affect real value, and what timing considerations matter most before a sale or transition. The goal isn’t to make the case for or against equity, it’s to equip advisors with the questions that matter most before they sign.
As with our other white papers, this was written by Jeff Nash, CEO & Co-Founder of Bridgemark Strategies, drawing on his 33 years of experience in the industry.
