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This paper outlines the key factors that drive valuation in advisory businesses, using the acronym P.R.I.C.E. to represent the five primary value drivers: People | Revenue | Increase (Growth) | Clients | EBITDA
Each of these elements influences how buyers assess enterprise value and how sellers can strategically prepare their business for transition or succession.
Considering a change of firms?
With over 200 years of combined experience and thousands of advisors guided, we’re here to help you take the first step.
Life decisions are often complex. As a financial advisor in the business of helping clients make the best choices for today and tomorrow, you know how to objectively assess forks in the road. But when it’s your own practice and your own future, it’s difficult to take a step back to methodically evaluate the factors in play. You’ve invested a lot in your success and your clients have entrusted you with their financial well-being. As you embark on this new chapter, landing on the right decision is imperative. Don’t go it alone.
Your decision rests upon three questions:
Does it FEEL right?
A firm’s feel is about culture, philosophy, and alignment. What are your goals and how do you see your future for you and your clients? Too often advisors associate “feel” with “likability.” Cultural and philosophical alignment are more important than likability.
Our seasoned consultants and comprehensive research capabilities can identify firms that feel right for your business and goals.
Is this a good
FIT ?
There are a lot of elements to consider. Understanding a firm’s products, technology, tools and even rules and regulations are all critically important in the decision-making process.
We help you uncover, evaluate, and compare the pros and cons of different firms to find the right fit for you and your clients.
What are the FINANCIALS?
Capture your value. Whether you are changing firms or selling your business, there are significant financial considerations to evaluate.
Our extensive experience helps you optimize the economics of your move. We’ll help you understand and negotiate financial offers that are marketplace-competitive and reflect your worth.
Feel, Fit, Financials…the answers are different for everybody. Arriving at the wrong answer for YOU can prove costly in terms of time, money, stress and missed opportunities – and can do irreparable harm to your business and your clients.
How do you begin the process?
With the right partner.
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Our Services
At Bridgemark Strategies we guide financial advisors through the next phase of their career and businesses. We are an advisor-centric firm committed to ensuring your next step is your best step. We help advisors, advisory firms and financial institutions evaluate broker-dealers, RIAs, custodians or even whether or not to break away and establish their own RIA.



