SEC Marketing Rule Insights for Advisors
Jeff Nash2023-02-21T14:06:52-05:00According to a survey from Wealth Management, 78% of advisors listed advertising and marketing as the “hottest compliance topic” of 2022. Of course, as a registered investment advisor (RIA), you already understand the importance of staying up to date with SEC compliance. Although “compliance” is one of the least fun topics when it comes to business, the good news is that it’s relatively easy to develop a compliant marketing plan. As yoHOMEu build your brand and seek new clients, here are a few SEC marketing rule insights for advisors to keep in mind. What Is the SEC Marketing Rule? The SEC’s Advertising Rule 206(4)-1 dates back to 1961. But, with the advent of web-based technologies and digital marketing platforms, the advertising landscape has changed dramatically since then. As we all know, the need for a major update to the rule became increasingly evident, and SEC created the Marketing Rule in [...]